We know that a smart retargeting campaign is an essential key to Google Ads success. And chances are, your competitors are not using this strategy. We will have total control over what sort of targeted ad copy we’d like to show them. If you don’t use retargeting, that visitor is most likely gone forever.
Ok, that doesn’t quite make sense, but you know what we mean. They say you never have a second chance at a first impression – until you use retargeting. We refuse to admit defeat! This is why we use retargeting as an effective strategy to remind those 98% that your business rocks while they continue surfing the net. Up to 98% of visitors do not convert on the first visit. It can sound quite sinister really, but we swear by it. This means that when the user visits other websites (say, ), we show them your ads to remind them of your business – it’s like a direct pipeline into their brain. When a user visits your website (this can be from any source, not just Google Ads) we “tag” them by placing a cookie on their computer. First things first: what is “Retargeting”?
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